The Buyer Is Already Looking at Your Marketing
Five Marketing Priorities That Can Increase Enterprise Value 18–24 Months Before a Sale
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Wyckoff’s Thought Leadership
20Perspectives in the collection
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The Deal Closed. Now the Real Work Begins.
The Three Marketing Mistakes That Can Destroy Momentum During a Merger or Acquisition
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Your Brand Isn’t Your Logo
The Three Critical Mistakes Companies Make When Rebranding
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You’ve Never Needed Marketing. Until Now.
Five Signs Your Company Has Outgrown Sales-Driven Growth
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Just Because You Can Enter a New Market Doesn’t Mean You Should
Five Questions Every CEO Should Answer Before Making the Investment
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Your Marketing Leader Is Gone. Now What?
The Five Risks CEOs Should Address Before a Leadership Gap Becomes a Growth Gap
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Your Company Didn’t Stop Growing by Accident
The three reasons successful companies hit a growth wall—and the questions CEOs should ask before stalled growth becomes declining growth.
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2024 Digital Strategies for EOS-Driven Companies
Implementing seamless digital strategies for a company with hundreds of employees is a tall task. Sending out email blasts with paragraphs of information does not ensure that everyone is on the same page regarding a…
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How Does Social Media Affect Mental Health?
The use of social media has skyrocketed within the past decade. With the emergence of popular platforms such as Facebook, Snapchat, Instagram, Twitter and TikTok, research suggests that social media can cause toxic…
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The Value of the Metaverse
The metaverse is much more than a gaming platform—or at least it will be. Billion-dollar investments are being poured into this reimagination of our digital world by huge companies like Meta Platforms, Inc., Microsoft…
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Recessionary Times Are Altering the Course of 2022’s Great Resignation
An uncertain future is a residual effect of the pandemic—whether voluntary or not, job changes are an aspect of that uncertainty. The U.S. workforce has taken a new perspective on remote work and job loss. They’re…
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How the Metaverse will Impact Social Media
The Metaverse is a digital world created by companies and users and experienced through a virtual reality headset. In it, you can meet up with friends, see a show, play a game or do anything else you could actively…
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Three Things Every Company Should Do to Prepare for the New Google Multisearch Feature
Multisearch is a new addition to the Google suite of tools. It combines images, voice and text to present a searcher with relevant results.
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5 Marketing Metrics that EOS Driven Companies MUST Measure
5 Metrics that Drive EOS Marketing
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Geotargeting Will Change Over the next Three Years
The new millennium brought with it drastic shifts in technology. Physical newspapers, magazines, and maps are archaic compared to digital systems like social media, news apps and GPS. As the world rapidly progresses,…
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The Cost of Silence.
8 years ago I was pitching a company on why they needed to use our “outsourced” social media services. I had finished the presentation and asked them what they thought. There were five people in the room including the…
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5 For 5. The 5 life lessons learned in 5 years of sobriety.
“I’ve met very few people who after a long night of drinking, order up “healthy” food.”
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Need a “Lyft” before starting 2021? Try Gratitude.
Imagine this headline:
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The lost art of the Follow Up
The lost art of follow up.
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Trained in Tragedy, a Photographer’s Journey Back
Four years ago I picked up my camera. Again. It had been 24 years since I last used my Nikon professionally.
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